Cameo Brings Staff Again to the Workplace With | International Market Information
As firms like Amazon, JPMorgan, and Walmart implement return-to-office (RTO) mandates, one business is sweetening the deal by giving its staff a $10,000 annual raise for exhibiting up to the workplace more usually.Cameo, a startup that enables customers to buy and obtain customized video messages from celebrities, started a new RTO coverage this week requiring the 26 staff who work on the company’s headquarters in Chicago to be within the workplace Monday by way of Thursday, per CNBC Make It. The coverage, which the company first introduced to employees final month, permits staff to obtain a $10,000 yearly raise along with free parking, a free every day catered lunch, and free entry to an onsite gymnasium.”We really felt like we wanted to make HQ a perk, not a punishment,” Cameo CEO Steven Galanis advised CNBC Make It. “We know we’re asking more out of you to give up the flexibility, and we wanted to compensate you for it.”
Associated: AT&T and Sweetgreen Are Following Amazon’s Lead With Stricter Return-to-Workplace Mandates — Although Amazon’s Plan Has Hit a SnagCameo has two dozen further staff based mostly elsewhere within the U.S. and overseas, primarily in New York and Los Angeles. They had been allowed to keep working remotely however weren’t given a pay raise.
Galanis, 37, selected to set the annual raise at $10,000 as a result of the determine would make a “meaningful” distinction in staff’ lives and hoped it might help junior staff discover housing close by as a substitute of taking up long commutes.The Chicago headquarters opened in the summertime of 2024, however Cameo management by no means mandated a strict set of days staff needed to report to the workplace. Staff based mostly in Chicago beforehand got here to the workplace at any time when they needed to, exhibiting up an average of two to a few instances per week, in line with Galanis.Cameo CEO Steven Galanis. Jose M. Osorio/Chicago Tribune/Tribune Information Service through Getty ImagesWhen Cameo knowledgeable its Chicago staff of the four-days-a-week in-office coverage final month, it additionally gave them the option to maneuver out of Chicago to not have to return into the workplace in any respect.
Cameo discovered that none of its staff give up or moved away after the announcement. As a substitute, the alternative occurred. Some of Cameo’s distant staff based mostly in different areas expressed curiosity in transferring to Chicago and taking benefit of the perks provided to in-office staff.A HealthEquity examine launched earlier this month surveyed more than 600 full-time staff who shifted from totally distant to hybrid or totally in-person work. Three out of 4 staff stated their RTO experiences had been constructive, with 74% saying they skilled enhanced collaboration.The highest motivators for workplace attendance weren’t free lunches or a raise, it was skilled development alternatives (50%) and team-building occasions (47%). The largest impediment to in-person work recognized by the survey was commuting prices (54%).Associated: Learn the Letter Despatched to AWS CEO Matt Garman, Signed By 500 Staff, Protesting His RTO Feedback
Cameo has skilled a tumultuous few years. The pandemic catapulted the startup to unicorn standing, with a valuation of $1 billion by 2021. Gross sales declined by March 2024, erasing 90% of Cameo’s worth.Galanis advised Time in December that he thinks the momentum has shifted in Cameo’s favor.”I’m really grateful for our investors and our team, that they’ve believed in me and allowed us the second shot to build a company that we don’t think has reached near its potential yet,” he acknowledged.
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