Fitzpatricks appoints advertising and marketing veteran to new | Australian Markets
Nationwide advice community, Fitzpatricks Group, has appointed seasoned advertising and marketing govt, Debbie Jensen, to the newly created position of Head of Advertising and Consumer Worth Proposition.
Jensen most just lately held the position of Normal Supervisor, Funds Administration Advertising at Dexus, and has additionally spent time in senior advertising and marketing and customer support positions at Challenger, StatePlus and MLC.
Fitzpatricks Group chief govt, Andrew Fairweather, stated the appointment marks the group’s growth section because it seems to be to develop its strategy and repair supply for advisers, on the similar time as its advice arm undergoes a rebrand.
“Debbie is a well-respected financial services leader with experience in direct-to-consumer and B2B marketing, and serving advisers. I am excited to have her join the senior management team, as we drive the ongoing development of our value proposition to advisers and their clients,” he stated.
“Our proven model is focused on developing advisers to better serve clients with complex needs, and providing them with the services and solutions they need to attract clients in their target markets. Our model is supported by a brand strategy that appeals to the segments that we serve.”
The group’s advice division has rebranded from Fitzpatricks Non-public Wealth to Fitzpatricks Recommendation Companions, with Jensen to work intently with Jasia Fabig, Fitzpatricks Recommendation Companions’ Normal Supervisor.
Her key duties will contain selling the group’s new model and worth proposition, together with its longstanding Lead Adviser program.
“Fitzpatricks is known for its calibre, credibility and unwavering adviser and client focus, and I am excited to be joining the business,” Jensen stated.
“My focus is on sharpening the group’s value proposition, ensuring that our message is clear and compelling for advisers, their clients and the broader advice market.”
“We’ve been through a period of resetting to ensure the right foundations are in place to accelerate our growth,” Fabig stated.
“We don’t measure success in terms of adviser numbers. We are not aiming to be the biggest advice firm but rather one that delivers exceptional value to advisers so they can better serve their target markets. Our focus is on partnering with high-quality advisers and supporting them to grow and achieve their goals.”
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