Annual figures show digital and newspaper viewers | Australian Markets
The mixed digital and newspaper viewers of The West Australian is hovering, with the latest official annual figures exhibiting an further 242,000 people every month are studying our journalism in print and online.
The industry-standard Roy Morgan Readership Survey reveals the “cross-platform” readership, which mixes newspaper and online readers, has grown 6.3 per cent over the previous 12 months to 4.11 million a month.
The yearly increase is the best outcome of any main news outlet within the nation, and means The West’s print and digital mastheads, together with perthnow.com.au, have more month-to-month readers than east coast rivals The Australian at 4 million, the Australian Monetary Overview, 3.4 million, Sydney’s the Day by day Telegraph, 3.97 million, and Brisbane’s the Courier-Mail, 3.2 million.
The leap in whole readers is the best in two years, bucking the national development, with main declines at 9’s the Sydney Morning Herald, the Age and the AFR.
The Roy Morgan figures additionally show our printed newspaper remains to be delivering for West Australians, with the weekday readership holding regular whereas different main papers, dropping by up to 10.3 per cent.
In addition to robust newspaper readership, the latest official digital-only figures, printed by IPSOS, show thewest. com.au and perthnow.com.au have loved a huge surge in readers in January, with the quantity of tales learn over the month in WA leaping by 17 per cent to 56.9 million. By comparability, WA At present had 2.6 million, the Australian 4.5 milion, the AFR 945,000, and Enterprise Information solely had 53,000.
West Australian Newspapers publishes The West Australian, The Sunday Instances in addition to 19 main regional newspapers, such because the Kalgoorlie Miner and the Albany Advertiser.
It additionally launched the national digital newspaper The Nightly in February final yr, which has had a meteoric rise by means of the ranks with 2.75 million month-to-month readers of the web site and its 6pm weekday digital version newspaper.
In January The Nightly, edited by The West’s editor, Sarah-Jane Tasker, recorded 8.8 million pages views, an increase of 11 per cent. Extra than 75 per cent of The Nightly’s viewers is predicated on the east coast.
Editor-in-chief Christopher Dore stated the latest figures verify the mastheads made The West Australian’s manufacturers the No.1 vacation spot for digital news and data.
And the success of The Nightly confirmed Australians needed a new, recent model of news and opinion in an atmosphere that introduced the best of the newspaper expertise with the final word fashionable vehicle for news — the smartphone.
“The Nightly has built a unique bridge between the traditional newspaper reader and digital tools we all live with, and it does so with no-holds-barred journalism and opinion,” he stated.
“The strong result for the newspaper edition of The West is a wonderful endorsement of the enduring power of print.”
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