UniSuper’s latest advert blitz prompts Aussies to | Australian Markets
UniSuper has premiered a new cross-media promoting marketing campaign that pitches the tremendous fund as an advice and academic skilled ideally positioned to help members’ retirement financial savings growth.
The sunshine-hearted promotional marketing campaign – imagined in a discuss show format hosted by Monty Newton Welsh, grandson of the late TV icon Bert Newton – prompts on a regular basis Australians to image their best retirement and their plans to realize it.
Accompanied by the tagline of ‘Know how to grow’, a nod to the tremendous fund’s roots within the tertiary schooling sector, UniSuper advertising chief Leah Mackenzie mentioned the new marketing campaign is designed to place the tremendous fund as an skilled in retirement, ideally positioned to help members with financial advice and schooling.
“As a fund that is open to all Australians since 2021, we have continued to build our brand awareness, and we are very excited to see how this new campaign resonates with the community,” she mentioned.
The marketing campaign was devised by Melbourne-based advert company ATime&Place along with UniSuper’s inside inventive staff.
That is the primary revealed work between UniSuper, amongst Australia’s largest industry tremendous funds, and newly launched unbiased advert company, established by Deloitte Digital alumni Matt Lawson (the inventive brains behind the Telstra’s ‘Too many rabbits’ advert) and Adrian Mills.
ATime&Place staff had been awarded the contract in late 2024 after a aggressive course of, UniSuper mentioned.
The marketing campaign might be featured on TV, online, outside, radio, PR, print, owned channels and associates.
UniSuper counts more than 650,000 members and manages more than $149 billion in member property.
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