AMP advice companies grow to be Akumin | Australian Markets
The AMP Restricted advice companies have been rebranded as Akumin, following final yr’s sale to AZ-NGA and Entireti.
The rebrand was introduced by the newly branded company’s chief government, Matt Lawler who mentioned the identify mirrored the group’s mission to construct a recent identification and forge a new path as one of Australia’s main non-institutional suppliers of licensing and business help providers.
Lawler mentioned the rebrand marked one other vital milestone in its separation from AMP and likewise celebrated the information, functionality and creativity of the group’s financial advisers and their groups.
“The name Akumin is inspired by the professional judgement, discernment and acumen of the experienced people across our network,” he mentioned.
AMP chief government, Alexis George mentioned the rebrand signalled an thrilling new period for the companies within the Akumin community and the broader advice industry in Australia.
“AMP has always believed in the life-changing benefits of quality financial advice and will continue to be an advocate for the profession as we maintain our close relationship with Akumin,” she mentioned.
The launch of Akumin follows Entireti’s latest acquisition of AMP Restricted’s financial advice companies, together with AMP Monetary Planning, Hillross and Constitution Monetary Planning, which had been quickly working as NewCo.
Akumin homes these gives together with AMP Monetary Planning, which can be rebranded to Akumin Monetary Planning.
Late final yr, Entireti appointed an exterior inventive company to help develop a new model identification, in collaboration with the group’s workers and advisers, that encapsulated its vibrant tradition, long historical past serving Australians and vibrant future.
The method concerned surveys, model workshops and one-on-one engagement, in close session with the group’s consultant physique, The Advisers Affiliation (TAA).
From a shortlist of names, Akumin was chosen by the community.
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