Starbucks Introduces a Strict New Dress Code for | Global Market News
Starbucks desires the inexperienced apron to be the star of the show.Starting May 12, Starbucks is “evolving” its costume code in all shops that can permit its “iconic green apron to shine,” the company introduced on its weblog.The new “simplified color options” will “create a sense of familiarity for our customers, no matter which store they visit across North America,” the company wrote.
Related: ‘We’re Not Effective’: Starbucks CEO Tells Corporate Employees to ‘Own Whether or Not This Place Grows’Since taking up as CEO in September 2024, Chief Executive Brian Niccol has applied a slew of adjustments to improve lagging gross sales. This contains chopping 30% of its menu, including new directives like making espresso in underneath 4 minutes, and writing clients’ names down with Sharpies on their cups.
What Is the New Starbucks Barista Dress Code?Starbucks is looking the new costume code a “more defined color palette,” which implies a stable black (solely) crewneck, collared, or button-up shirt in both short and long-sleeves.For bottoms, crewmembers can put on “any shade” of khaki, black, or blue denim. The company mentioned additionally it is making a new line of company-branded T-shirts that can be “available to partners, who will receive two at no cost.”The AP notes that in 2019, Starbucks started permitting one facial piercing for its front-facing staff, and that also stands with the new costume code.Starbucks has more than 40,000 shops worldwide, with 16,941 within the U.S. The company has used the inexperienced apron as its image since 1987.Related: Starbucks Is Limiting Mobile Orders to Reclaim the Coffeehouse’s ‘Connection’ With Customers
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