Australia Post delivers Q2 online shopping habits | Australian Markets

Australian consumers are discount hunters with a growing inclination for online purchases, new Australia Publish information has revealed.

The nationwide supply service shipped its largest-ever haul of packages throughout the busy November and December months, with 103 million parcels transferring from warehouses to homes over the period.

The report supply marked a 3.1 per cent bump from the identical period in 2023, with 7.6 million households making an online buy over the 2 months.

Australia Publish government normal supervisor for parcel, post, and e-commerce companies Gary Starr credited the surge to an more and more “strategic” Australian shopper ready for optimum sale durations to release their spend.

“As we look ahead, retailers have a tremendous opportunity to learn from and capitalise on the growing appetite for online shopping, especially during key sales events,” he mentioned on Thursday.

“The record-breaking cyber weekend (from November 29 to December 2), which saw a 7.8 per cent growth in online purchases compared to the sometime last year, shows Aussies are waiting for these sales to do all their shopping at once, cementing strategic shopping as the new norm.”

The health and wellness sector propelled spending, Australia Publish information reveals, with a 20.5 per cent year-on-year raise, adopted by “athleisure” with a 15.8 per cent increase, and instruments and gardening gadgets with a 14.6 per cent increase.

The North Queensland city of Mackay was the highest postcode by complete quantity, adopted by Toowoomba in South East Queensland and Level Cook dinner in Victoria.

Each state and territory, in the meantime, recorded a raise in parcel quantity growth.

The Northern Territory led the way in which with a 12.4 per cent leap, adopted by Tasmania (11.4 per cent), South Australia (8.9 per cent) and Western Australia (7.2 per cent).