Duolingo Says Its Mascot, Duo the Owl, Is Useless | International Market Information
Duolingo took to social media on Tuesday to announce that it has killed off its mascot, or, relatively, the chook has died.”It is with heavy hearts that we inform you that Duo, formally known as The Duolingo Owl, is dead,” the post begins. “Authorities are currently investigating his death and we are cooperating fully.”We advise checking the advertising and marketing division for proof.
“TBH, he probably died waiting for you to do your lesson, but what do we know?” the company continued. “If you feel inclined to share, please also include your credit card number so we can automatically sign you up for Duolingo Max in his memory.”In a assertion to a CBS affiliate, a Duolingo spokesperson confirmed that as a half of a new model advertising and marketing marketing campaign, Duo is “dead” however people should not truly post their credit card data, as that half of the post was speculated to be a joke.
The owl’s reputation has taken on a life of its own, with the chook even making an look at Berlin Trend Week final month.It isn’t the primary time Duolingo has been unconventional in its method to advertising and marketing (and conferences). In November 2024, the company changed CEO Luis von Ahn on its earnings call with its purple-haired chatbot, Lily.”Over time, she’s going to do more and more of my job, and I can just retire,” von Ahn mentioned, on the time.
The Duolingo chook during the Marina Hoermanseder Trend Present as half of the Berlin Trend Week AW25 at Resort Oderberger on January 31, 2025, in Berlin, Germany. (Photograph by Isa Foltin/Hoermanseder by way of Getty Pictures)The post ends with the company asking everybody to “respect Dua Lipa’s privacy at this time.”The company’s TikTok account has been posting about Dua Lipa for years, with Duolingo’s social media crew maintaining the gag related with common posting.Though the company did not say what killed the owl, the advertising and marketing crew determined to do that within the center of the worldwide chook flu, although it is not clear if that was intentional or ill-timed. Nonetheless, we’ll look forward to the ultimate post-mortem.
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