Certainty Advice to release AI-backed client | Australian Markets

Recommendation consultancy firm Certainty Recommendation Group (CAG) has unveiled particulars of a soon-to-be-launched artificial intelligence-powered app succesful of figuring out key worth drivers in client-adviser conferences and assessing planners’ relationship-building expertise.

Saying the app’s potential launch during the firm’s annual convention in Sydney on Thursday, CAG managing director Jim Stackpool mentioned the AI-powered software would function an efficient “debriefing” software for advisers searching for to upskill.

The software, nonetheless within the early levels of development, will serve to digitise and automate assembly transcriptions and supply quantifiably critiques to advisers, enabling them to price the effectiveness of their processes.

“Advisers send us recordings and transcripts of their meetings all the time and ask us to critique the effectiveness of their advice processes, so we decided to automate that process and put Certainty Intelligence over the top to provide deeper insights in a timelier manner,” Stackpool mentioned.

“This technology will speed up the process and, ultimately, help skill up-and-coming advisers quicker to improve their impact. It will also reduce dependency on senior advisers and enhance the overall client experience.”

The app’s AI model is backed by CAG’s proprietary Certainty Map, which units key metrics for figuring out the important thing attributes of profitable, productive and value-added consumer relationships.

Among the many metrics used to evaluate and rating customers embody their listening expertise, controlling and probing behaviours, positioning and teamwork.

These metrics had been decided by way of the gathering and review of “thousands of recorded advice meetings, [and] thousands of advice documents over the past 20 years”.

“When you know what to look for, it’s easy to identify an ideal client. Not only can you identify immediately the people who will take advice and pay your fee, you can see what clients value,” Stackpool mentioned.

The software will probably be of explicit benefit to junior employees, who typically miss out on correct debriefing assist by senior advisers, regardless of being a “fundamental part of training and mentoring”, Stackpool mentioned.

“This tool can be used to provide feedback on what went well in meetings and any areas for improvement so firms can engage more consistently and add greater value,” he added.

CAG is a Sydney-based coaching and consultancy firm specialised for financial planners.

The Certainty App is slated for release later within the calendar yr.