‘Do not Work at Anduril’ Recruitment Marketing campaign Goes | World Market Information
Final month, it was introduced that protection technology startup Anduril Industries will take over Microsoft’s $22 billion contract to make high-tech goggles for the U.S. Military. The company has additionally just lately revealed different protection contracts within the $200 million vary every.Now, it wants workers to make all of it occur.Anduril, which was based by Palmer Luckey (who created the Oculus VR and bought it for $2 billion to Fb in 2014), has been concentrating on cities with massive populations of younger tech expertise, like Boston, Atlanta, and Seattle, for its unconventional recruitment marketing campaign.
Noticed in Boston @anduriltech pic.twitter.com/RDxELv5Pho— Ari Wagen (@AriWagen) February 24, 2025The marketing campaign says “Work at Anduril.com” with a “Don’t” positioned excessive in a spray-painted, street-art-like font. The adverts use numerous mediums across the cities, particularly in key public transportation hubs. In Boston, for instance, the adverts appear to be graffiti on the T (Boston’s subway system).
Australian web site Defence Join known as the marketing campaign “kooky” and wrote that its workers initially thought Anduril had been hacked. Final 12 months, Anduril Australia introduced it was building a manufacturing facility within the nation, the outlet famous.In response to the adverts and their viral appeal, Anduril’s Vice President of Advertising and marketing Jeff Miller advised the Boston Globe: “Anduril is not for everyone. That’s the point.”The stunt has labored, at the very least on the mega job web site, LinkedIn, the place it has been posted about a number of instances.Anduril presently has 711 open positions on its web site.Associated: Elon Musk’s xAI Is Reportedly Set to Rent Hundreds of ‘AI Tutors’ With Pay As much as $65 an Hour
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