FAAA funds career-changer marketing campaign – Monetary | Australian Markets
The Monetary Recommendation Affiliation of Australia (FAAA) is funding a advertising and marketing marketing campaign to draw various professionals to contemplate careers in financial advice.
FAAA chief govt, Sarah Abood stated the marketing campaign goals to deal with adviser shortages to help make sure the occupation has a pipeline of expertise to fulfill demand.
“We believe many people are at a point in their careers where they want to make a real difference, and the financial advice profession offers that opportunity,” Abood stated.
“By attracting career changers, we’re bringing to the profession people who already have life experience as well as professional skills gained in other areas. Many existing financial advisers are career changers and know the benefits that those extra skills and experience can bring to their practice,” she stated.
The marketing campaign includes a digital method throughout Meta, LinkedIn, Google and 9 Show.
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