Iress boosts info-sharing initiative with new | Australian Markets

Iress’ neighborhood information-sharing platform, Advisely, has welcomed 10 new contributors to the fold, considerably boosting its repertoire of financial advice experience and business information for over 9,000 customers.

The new contributors be a part of the unique 10 industry consultants and 6 members of the platform’s Adviser Board, who present academic sources, professional insights and responses to questions to help a selection of customers in supporting the effectivity and growth of their advice practices.

Supplying expertise and experience throughout shopper acquisition, advertising, productiveness, coverage, aged care, behavioural psychology, advice apply challenges, business fashions and growth vectors, the ten new contributors embody:

• Ben Marshan (Director at Marshan Consulting and Former FAAA Head of Policy),
• Adele Martin (Scale Specialist and Founder of The Financial Adviser Scale Squad),
• Louise Biti (Director at Aged Care steps),
• Vanessa Bennett (CEO and Co-Founder of Next Evolution Performance),
• Lisa Greensill, (Marketing Advisor and Messaging Specialist at Brandover),
• Dr. Katherine Hunt (Managing Director at Ardentura Consulting),
• Sharyn Rundle-Thiele (Director, Social Marketing at Griffith University),
• Conrad Francis (Founding Director of Inspired Money),
• Luke Watson (Director and Financial Adviser at Ultimum Financial Services),
• and Nathan Fradley (Independent Financial Adviser at Fradley Advice).

The Advisely platform hosts a mixture of discussion board discussions, professional posts and case research and additional info on leveraging Iress’ Xplan functionality, in addition to the proprietary benchmarking efficiency software ‘Advisely Index’ and entry to CPD-accredited occasions and guides.

“I’m delighted to welcome this impressive set of leading industry experts to Advisely,” Iress’ Head of Growth & Partnerships, Marcus Field, mentioned.

“In 2024, we welcomed more than 9,000 members to Advisely who’re dedicated to working collectively to improve advice effectivity, profitability and growth. Advisely brings collectively our advice neighborhood to attach and study from one another and prime industry consultants in addition to optimising their use of technology to drive effectivity and scale.

“Since Advisely’s launch, we’ve helped advisers save hundreds of hours of time within their practices, with Advisely Index data showing that the top 10% of Advisely members generate almost one day per week of extra capacity to serve new clients and grow their businesses.”

Field additionally mentioned the platform seeks to bridge the advice hole by straight addressing the advice wants of more Australians.

“In 2025, Iress is doubling down on its commitment to help address the advice supply gap,” he mentioned.

“Through Advisely, we’ll be introducing more guides, webinars and tools to help advisers generate faster growth in their target consumer segments as well as tips to optimise efficiency through the smart use of technology.”