JLR to invest $80 million to satisfy demand for | Inventory Information
(Reuters) – Jaguar Land Rover (JLR) will invest 65 million kilos ($80.71 million) to develop its luxurious paint companies within the UK and Slovakia to satisfy elevated demand for personalised automobiles from high-end shoppers, it mentioned on Monday.
The luxurious car maker joins rival Rolls-Royce (OTC:) Motor Vehicles, a unit of BMW (ETR:), in attempting to money in on the pattern.
JLR will more than double the capability of its SV Bespoke Paint matching service, permitting Vary Rover SV shoppers to color their automobiles in any color, together with these matching their personal jets or yachts.
The company will open new paint amenities in Citadel Bromwich, West Midlands and Nitra, Slovakia.
Rolls-Royce mentioned earlier this month it’s going to invest 300 million kilos to focus more on bespoke automobiles, that includes something from gold sculptures to mother-of-pearl paintings.
($1 = 0.8053 kilos)
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