Australian Markets

KMD Brands names veteran Nike exec Ashley Reade as | Australian Markets

March 24, 2025

KMD Brands names veteran Nike exec Ashley Reade as | Australian Markets

KMD Brands has named veteran Nike govt Ashley Reade as the new chief govt of its surfwear model Rip Curl.

Mr Reade — who grew up in Victoria and spent his summers browsing the Surf Coast the place Rip Curl was based — will be a part of the listed company in coming months and report to group chief govt Brent Scrimshaw.

In his function as vice-president and normal supervisor of Nike Pacific, Mr Reade was accountable for growing the area to a $1 billion business.

He additionally held strategic leaderships positions at Nike’s headquarters in Portland, Oregon, overseeing world gross sales for girls’s sportswear and males’s coaching. Prior to this, he was primarily based in Shanghai, China.

Mr Reade — who will probably be primarily based in Torquay, Victoria in his new function — stated Rip Curl was the last word browsing company and becoming a member of the model was a career-defining second.

“Having spent the last 20 years celebrating sport and its central role in the lives of customers worldwide, I’m excited to bring that same passion to surfing and the lifestyle it represents,” he stated.

Mr Scrimshaw stated he was thrilled to welcome Mr Reade to KMD Brands and appeared ahead to a partnership that might elevate Rip Curl to be the primary surfwear model worldwide.

“Ashley has a proven track record of fostering deep consumer connections, building world-class teams, and driving outstanding growth,” he stated.

KMD Brands, which can also be behind shopping center mainstay Kathmandu and footwear label Oboz, is set to release its half-year outcomes on Wednesday.

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