Kyle Kuzma Has Gained It All and Misplaced It All — Now | International Market Information
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Kyle Kuzma has skilled each extremes of the NBA journey. He was a key piece of the 2020 championship-winning Los Angeles Lakers, taking part in alongside LeBron James on basketball’s grandest stage.In Washington, he confronted a totally different actuality — one the place his crew failed to interrupt .500. The highs have been exhilarating, and the lows are humbling for the now Milwaukee Buck. But by way of all of it, Kuzma has remained adaptable, studying to navigate each the business of basketball and the business of being Kyle Kuzma.Lately, Kuzma has expanded his investment portfolio, refined his personal model and launched his own media enterprise — all whereas sustaining a sharp concentrate on his day job. The important thing, he says, is understanding what’s actual and what’s simply noise.
“You go through an investor journey where, at first, everything sounds exciting, and you want to do it all,” Kuzma explains. “But as you get older, you realize there’s a lot of fluff out there. Having a strong foundation and diversifying is important, but it’s just as crucial to focus on what you truly know and can build.”Associated: ‘Authenticity is Key’: How Two-Time NBA Champion Jrue Vacation is Prioritizing Psychological Health and Vogue With Rhone
Very like his sport on the courtroom, Kuzma describes his strategy to entrepreneurship as “plug and play.” In basketball, his taking pictures and measurement enable him to adapt seamlessly to any crew. In business, he focuses on connecting entrepreneurs with the proper people to convey their concepts to life.”If I have a buddy with a business, I might say, ‘Hey, I know someone at Amazon who could help with that,’ and make the introduction,” he says. “It’s all about making the right connections.”Regardless of refining his focus over time, Kuzma stays concerned in a wide selection of industries — from CPG and spirits to car washes. He credit his means to juggle a number of ventures to his ADHD, saying he thrives when engaged on “a million things at once.”Past his ADHD, Kuzma credit his mom, Karri, for uplifting many of his off-court ventures, like his latest investment in Main League Volleyball. It was Karri who first launched him to the game, and at this time, she runs the Kyle Kuzma Household Basis, which helps single moms.
“I come from humble beginnings, so I understand what it means to be poor,” Kuzma says. “Giving back is always important—whether it’s to my hometown or through the work we do for single mothers and underprivileged kids during the holidays. There’s a lot I want to accomplish with my foundation, and it’s going to be huge. I’m fortunate to have a great team that makes it all happen. My mom runs the foundation, and she does an amazing job.”Picture credit: Kyle KuzmaThat mindset additionally influences his business selections. As an alternative of chasing trends, Kuzma invests in ventures that align along with his values and pursuits, counting on a trusted crew to help execute his imaginative and prescient.”I like to keep it simple,” he says. “My job is to identify what’s real, what’s not, and what has potential. Then, I rely on my team to help break it down.”Associated: Two Knicks and a Businessman Stroll Into a Studio — And Flip Their Aspect Hustle Into a Booming Enterprise. Here is How They Did ItKontrolling the narrative — Kyle Kuzma styleKuzma has confronted his share of criticism. As a younger participant on a LeBron-led contender, he endured scrutiny over his function. Later, he skilled media backlash in Washington because the Wizards tumbled down the standings. Moderately than letting others dictate the story, he created Kuz Kontrol, a direct-to-fan e-newsletter that bypasses conventional media, letting him inform his own story.”As athletes, we need to control the narrative around us,” Kuzma says. “We often get misconstrued by people who only read press clippings and don’t actually know us.”Via Kuz Kontrol, subscribers get an unfiltered take a look at his life — the whole lot from his ideas on being traded to Milwaukee to behind-the-scenes tales from Michael Rubin’s unique White Social gathering.
“It’s all real topics curated by my team, who works on the newsletter,” Kuzma says. “We discuss what’s happened over the past two weeks, jot it down, and turn it into a story.”The e-newsletter additionally faucets into Kuzma’s distinctive crossover appeal. Some followers subscribe for his takes on basketball, whereas others are drawn to his tunnel matches and high-fashion sensibilities — or his supermodel fiancée, Winnie Harlow. Kuz Kontrol displays the intersection of sports activities and life-style, a space Kuzma has rigorously curated through the years, significantly by way of his expressive pre-game fashion selections.”I’ve changed how people approach the tunnel,” Kuzma says of his game-day outfits. “Guys like Russell Westbrook and Nick Young started it, but I’m wearing actual runway pieces and items not designed for games.”Kuzma’s ardour for fashion is real, however he additionally acknowledges its branding energy.
“Fashion is a space for relevance — not just in sports, but in general,” he says. “It keeps you in the conversation. If you’re building a brand, it’s a valuable tool because, in a way, it’s free media. Just putting on the right clothes can make a statement.”All through his eight seasons, Kyle Kuzma has been the subject of a lot commentary. Lakers followers as soon as hailed him because the successor to Kobe Bryant, whereas Redditors have criticized him as “terrible.” But one factor stays clear: whether or not he is carrying a Lakers, Wizards or Bucks jersey — or a giant pink sweater — Kuzma will all the time prioritize being true to himself. And up to now, it is labored out fairly properly for him.
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