NSW visitor economy shines at 2024 Qantas | Australian Markets

The NSW visitor economy triumphed at the 2024 Qantas Australian Tourism Awards, with eight NSW companies recognised throughout 9 classes—together with Balloon Aloft Australia, which took home double Gold.

It was a notably robust end result for the NSW North Coast within the wake of Cyclone Alfred, with the area securing 5 awards. The Tweed Tourism Company claimed Gold, Northern Rivers Rail Trail and Love Lord Howe obtained Silver, whereas Port Macquarie Museum and Potager earned Bronze.

Other NSW companies celebrated on the night time included Sierra Escape, which received Gold, and Mt Hay Retreat, which obtained Silver.

Hosted by the Australian Tourism Industry Council, the awards showcase the excellent achievements of companies and people throughout the visitor economy, with 24 operators from Bathurst to Broken Hill, Wagga Wagga to Sydney, and Batemans Bay to Byron Bay among the many nominees.

The Qantas Australian Tourism Awards are a benchmark of excellence, recognising those that exhibit innovation, dedication, and management in delivering distinctive visitor experiences.

The Minns Labor Government’s Visitor Economy Strategy review has set an bold goal of $91 billion in annual visitor expenditure by 2035. To help drive this growth, Destination NSW continues to assist visitor economy operators by means of initiatives such because the NSW First and Choose Tourism packages, which offer workshops, webinars and online sources to strengthen industry functionality.

Minister for Jobs and Tourism Steve Kamper stated:

“I want to congratulate all the NSW winners and nominees at the 2024 Qantas Australian Tourism Awards who are helping make NSW the destination of choice for travellers.

“Thanks to their hard work and innovation, more people from all over the country and all over the world are visiting NSW to enjoy exceptional natural and cultural experiences.

“Destination NSW is committed to working hand in hand with industry, celebrating our world-class experiences, supporting and upskilling providers and championing new ideas.”

Acting Destination NSW CEO Karen Jones stated:

“The success of NSW businesses at the Qantas Australian Tourism Awards reflects the outstanding passion, professionalism and commitment of our tourism operators. Their dedication to world-class customer service is what makes NSW a leading destination for visitors from around the world.

“Creating fresh and immersive visitor experiences is central to positioning NSW as a premier global destination. By leveraging our state’s diverse natural and cultural assets, we can build a stronger, more resilient visitor economy that delivers benefits for businesses, communities and visitors alike.”

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