Supercheap Auto owner not intimidated by | Australian Markets

Supercheap Auto owner not intimidated by Supercheap Auto owner not intimidated by

Supercheap Auto proprietor not intimidated by | Australian Markets


Supercheap Auto just isn’t intimidated by a greater push from {hardware} giant Bunnings into the automotive sector, with the boss of the Tremendous Retail Group-owned model noting it wasn’t his “first rodeo” in relation to tackling new gamers within the market.

ASX-listed Tremendous Retail can also be behind different large box retailers Insurgent, BCF and Macpac, with a mixed store community of 774.

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Boss Anthony Heraghty on Thursday famous the elevated promotional exercise within the retail sector because it revealed a 9.5 per cent slide in interim internet revenue to $129.8 million, with gross sales growing 4 per cent to $2.1 billion.

The revenue end result was beneath market expectations and despatched shares down 12.5 per cent to $14.17.

With Wesfarmers-owned Bunnings pushing deeper into automotive merchandise following the success of its transfer into pet items and cleansing merchandise, Mr Heraghty stated it had seen a aggressive market earlier than and would “just run the firehoses out again”.

“This is not the first rodeo for Supercheap Auto in terms of a more general hardware or grocery retailer trying to make an entry into the category,” he instructed analysts on a call.

“There are a number of key brands in the likes of car care, as an example, that (Supercheap Auto) have got secured . . . and that gives us a degree of protection.

“The other thing that’s critical with Supercheap is fitment. So for $5 you can not only buy the wipers, you get them fitted.”

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